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2022: Year in Review

Charlotte Baker | January 3, 2023

As the year has just come to an end, we’d like to take a trip down memory lane and review the highlights of the past year.

This last year started with a bang for Loyale, with the roll out of Welbee’s mobile application, and the steady launch of new features month on month throughout the year. We kept our user base in the know about these new features with the launch of our monthly newsletter. If you’re not already subscribed to it, what are you waiting for?

Collision Conference

Back in June, we packed our bags and headed across the pond to Toronto, Canada for Collision. Collision brings together the people and companies redefining the global tech industry, with 35,000-plus enthusiastic attendees enjoying three days of content across more than 20 tracks. The sheer number of attendees and speakers alike was phenomenal. It was a great experience, one we thoroughly enjoyed and from which we gained great insight about international markets and competition.

Fresh, New Look

Loyale’s website got a fresh new look but not only this, its content also provides a fresh take on the product as a whole really explaining the benefits of the platform to both its users and their customers.

Taking on this dual approach to showcasing what Loyale does for both the consumer and the user really solidified its USPs to our potential clients. This fresh new look went hand in hand with what’s to follow, we’re expanding our reach to new markets.

Web Summit

The annual Web Summit is one of the biggest technology conferences in the world. It brings together groundbreaking startups, Fortune 500 companies and speakers to redefine the global technology industry. This year’s event has undoubtedly been an exceptional experience!

It was an “eye opening experience” and it solidified that we are on the right track in terms of where we want to take Loyale. We received a good response and feedback overall from attendees that visited our stand.

Additionally, we had interesting conversations with attendees and potential collaborators and clients alike. These conversations were central to us understanding where we stand on an international landscape in terms of our competition.

Market Expansion

This has been a long time coming and we’re still going to keep this under wraps for the time being. That being said, watch this space to learn more about our next steps outside of the rock.

Review Closing Thoughts

In light of this, determining where Loyale should be heading in the new year is the greatest approach to determining what we should be doing right now.

We have more than enough knowledge to look forward to and make our best, educated judgments, even if it is impossible to forecast the future with absolute accuracy. Reach out via email to hey@loyale.io

Want to learn more?

Get in touch with our team and we’d be happy to help you.

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How can FMCGs build relationships with their customers?

Charlotte Baker | December 13, 2022

The fast-moving consumer goods (FMCG) sector is one of the largest growing sectors in the world. With changing lifestyles, growing awareness, and easier access, the number of competitors vying for customers’ attention has only multiplied over the last decade.

Surviving in this sector entails capturing attention from the target audience with the right positioning in the market.

FMCGs have surrendered brand experience control

FMCGs are sold in supermarkets where the customer gets a homogenous supermarket experience, rather than an experience reflecting the brands on shelves. Brands can do anything they like to drive purchase intent but the minute your customer steps into the supermarket, right at the point of purchase, there are few ways for FMCG’s to influence decisions outside of discounting and paying for eye level shelf space.

When it comes to intermediaries (such as supermarkets, pharmacies, wholesalers and online retailers), brands often have little to no direct influence over them. However, these brands are reliant on the intermediary to administer and promote their brand to the consumer. The FMCG producer is at the start of the chain and the final customer is at the end of it, with the intermediary in-between.

This poses the question: How can FMCGs build relationships with their customers?

As brands who sell their products through intermediaries have no direct contact with their customers. FMCGs can have a relationship with their customers, but it requires disruption to the current distribution model in order for FMCG’s to regain brand experience control. The solution to this is investing in a loyalty program.

FMCG brands can increase customer loyalty and customer retention by investing in a digital loyalty program in order to essentially cut out the middleman. Some of the more obvious benefits of a rewards marketing program include customer retention, data collection, increased visits.

Although how can a digital loyalty program help FMCG brands increase their brand loyalty? This is where Loyale comes in.

We’ll outline the benefits of Loyale for FMCG brands below;

1. Direct to consumer communication

Loyale enables its users to have a direct channel to their customers with the ability to send push notifications, emails, alerts, coupons and more directly to their mobile devices. Customers can be notified of competitions, new products, and receive reminders about their loyalty status (i.e. “Hey John, you’re only 3 points away from a free X with any Y!” or “Purchase any of our products this Thursday for double points towards your next reward”).

2. Gain consumer data

Loyale allows brands to track and analyse consumer behaviour. It allows admins to gain access to invaluable information such as; what customers are buying, when they are buying it, how often they are buying it, and what they are buying in conjunction with it. These insights give brands the ability to make informed decisions about how to tweak their offering to further appeal to their target market.

3. Personalisation

It’s no secret that personalisation is important. Loyale allows its users to segment their customer base into not only different tiers to create a tiered loyalty scheme but also into different segments related to different demographics for example; age, gender, purchase frequency, purchased item etc. This therefore enables brands to send their customers increasingly tailored offers, communications and rewards. Whilst doing so can increase customer satisfaction rates to as much as 604%.

Sending emails with personalised content will cover both your active and lapsing audiences. Alternatively, use instant Web Push Notifications to maximise the readability (no opening required, native to each internet browser).

Admins have the choice of sending single-product emails or group-product emails. Single-product emails usually work well for other retail segments, as FMCG has a rapid product flow and it’s easy to tire the customer with too many single-product emails. On the other hand, the group-product emails are designed to help your customers with their regular shopping plan. Supplied with the data, the system optimises upcoming shopping sessions offering a checkout-ready shopping cart for a group of regularly purchased products. The customer can pay on the go and never runs out of the supplies.

For example, every 10–15 days, a regularly shopping customer gets a reminder email with a checkout-ready shopping cart.

Takeaways

By implementing a well structured loyalty program FMCG brands can exponentially increase their brand loyalty and increase their customer retention rates.

If you’re looking to implement a loyalty program that not only increases sales but one that’s proven to increase customer retention rates, check out Loyale!