Get started for free - no credit card required

30 day free trial + money-back guarantee on paid subscriptions

Go Back

Why are repeat customers important?

Loyale Team | August 3, 2020

Let’s be honest, the customers you already have are the most profitable. Therefore, having them around is worth the time and effort. This isn’t to say that acquisition of new customers isn’t important, because you can never have a repeat customer if they never buy something in the first place.

The problem, however, is that the average store devotes more than 80% of its marketing budget to buying, causing retention to take a back seat. It is important to note that 8% of an eCommerce store’s customers are responsible for 41% of that store revenue.

A repeat customer means a repeat purchase

A repeat customer is by definition a visitor that has made more than one order. Most likely a repeat customer will shop with you again. The more trips the customer makes to your shop, the greater the chances of keeping them for good. Encourage them to keep going back again and again. It can be a valuable tool for creating solid, long-term, and productive relationships.

It costs less!

When your customers are fresh, that means that you’re spending more time trying to convince them to buy from you and that’s eating into your income. Selling to current customers is simpler and less costly than selling to new customers. There are a lot of explanations for that, but mainly it comes down to trust. In the past, when you sold something to someone, you built up trust.

They’re giving you cash and you are selling them what they need. If your goods, customer service, payment system and delivery have lived up to your word, they are likely to buy from you time and again.

Repeat Customers are less price sensitive

A majority of business owners believe that shoppers today are bargain seekers and will switch offerings for only a small price drop. While this is true of a new customer, after a consumer has had a few successful shopping interactions with you, they are less likely to be prone to price increases or demand changes.

They value your brand and they’ll go out of their way to buy from you regardless of price changes. Of course, you should be careful not to overprice your product, but if it means sticking with you, your regular customers are likely to pay more for your goods/services.

Repeat Customers become brand ambassadors

Not only do repeat customers become more important when shopping, they also give you some massive marketing opportunities. A frequent customer gives your store enhanced word-of-mouth advertising, which is considered almost always to be the best form.

A rewards marketing program is the best way to create repeat customers

A digital rewards marketing program’s primary goal is to retain consumers by rewarding them for their frequent buying behaviour. This sets advantageous patterns for your business and provides consumers with a strong incentive to buy from your company again. In short, the customer affinity program is a mechanism for maintaining consumers by providing them with a solid incentive to buy from the business again and develop habits.

Loyale; a rewards marketing platform

Loyale provides an easy way to award points to your customers, be it for a purchase, a birthday or even joining your scheme. Show your most loyal customers how much they mean to you, keep them engaged by giving them goals to achieve to reach the next tier and unlock better rewards. Allow your customers to send and split points, they can share points to existing users or invite their friends to join if they have bit signed up yet.

Are you looking for a digital rewards marketing program for your business? Find out more on how you can increase your customer engagement!

Businesses that reward with Loyale

Ready to start rewarding?

Build your own rewards scheme and foster brand loyalty.

Go Back

How can rewards marketing apps increase customer retention?

Loyale Team | July 25, 2020

Customer Retention & Affinity are more important than you think.

Customer affinity is one of the most important success metrics for your company. Studies have shown that retaining current customers is much more lucrative than trying to attract and gain new ones. It is very clear that the acquisition expense is the reason that most of the brands are working so hard to establish relationships with their clients.

Loyal customers connect more with the businesses they are loyal to and spend more. They also serve as  brand advocates by sharing positive news for your company to their friends and families. The success rate of selling to a returning customer is 60-70%, according to Marketing Metrics, while the success rate of selling to a new consumer is just 5-20%!

A digital rewards marketing program is the way forward

How can a mobile application push your rewards program forward? It is easier to have a mobile app than to have a physical card. It’s more efficient and more convenient since having a mobile app reduces the possibility of losing a physical card. Many companies are disheartened to upgrade to a digital rewards program because they fear it might be difficult. This isn’t the case as syncing your current rewards program with a mobile app is a very simple process, especially with Loyale.

With Loyale, you can send regular reminders about your subscribed consumers directly on their mobile phones. Most of the time consumers have their mobiles with them this way insights can also be tracked on consumer buying patterns, interests and journeys. It is also easier to covert loyal consumers into brand ambassadors, when an app is easy to use, engaging and rewarding rewards program on mobile phones.

Loyale: a rewards marketing platform

Loyale provides an easy way to award points to your customers, be it a purchase, a birthday or even joining your scheme. Show your most loyal customers how much they meant to you. Keep your best customers engaged by giving them goals to achieve to reach the next tier and unlock better awards. Allow your customers to send and split points, they can share points to existing users or invite their friends to join if they have bit signed up yet.

The mobile app keeps your customers engaged with your scheme. From registering to your scheme to viewing their activity and also the goals they need to achieve. You can also remain in contact with your customers using personalised notifications.

Are you looking for a digital rewards program for your business? Find out more on how you can increase your customer engagement!

Businesses that reward with Loyale

Ready to start rewarding?

Build your own rewards scheme and foster brand loyalty.

Go Back

My Panino Giusto: A new app built on Loyale

Loyale Team | July 1, 2020

Panino Giusto has just launched their “My Panino Giusto” mobile application. This rewards marketing application was built on Loyale in collaboration with Oracle and Smart technologies.

Panino Giusto is an Italian casual-dining business that in the ‘80s revolutionised the Milanese lunch routine, introducing the Panino as a gastronomic idea of high quality. They updated their vision in 2019 “to make the world more giusto through a panino”. In 2020 Panino Giusto became a Certified B® Corporation, this makes them the first in the Italian foodservice industry to achieve this. In addition, they have launched their mobile app, whose concept has evolved from the need to create an application that introduces a fun rewards program to solving all the functions of having a safe and easy shopping experience whether you are inside or outside their premises.

Reimagining Restaurants

“Technology is helping us to reimagine our restaurants and our customers’ experience without losing any of the quality and warmth they have come to know and love,” said Antonio Civita, CEO of Panino Giusto “…payment will be tokenised so customers can be identified by their rewards program membership to accumulate or redeem rewards with no additional effort.”

Antonio Civita has explained that My Panino Giusto embraces technologies like Loyale and Oracle Micros Simphony Point-of-Sale. Their aim is to help transform and offer a safer and more pleasurable customer experience. Customers can order, pay and account for their rewards points all in one place. Orders from the app go straight to Simphony, helping to ensure that the order can be shipped easily and in a timely manner (with the help of BIRÒ, the “Easy & Giusto, delivery of taste” platform). This is dependent upon the delivery/pick-up system also taking into account the distance from a Panino place. Both Loyale and Simphony help Panino handle the production, delivery and awarding of points efficiently. Through having the possibility of providing more visibility into when and what consumers are ordering, Panino can now make more effective decisions when planning out their orders as well as their marketing campaigns.

Loyale

Loyale helped create “My Panino Giusto” to become a pioneering model in the Italian restaurant sector. It collectively coordinates all of the rewards features. It helps to facilitate the interaction between customer and operator. The app provides an easy way to award points to their customers, be it for a purchase, a birthday or even joining your scheme.

Businesses that reward with Loyale

Ready to start rewarding?

Build your own rewards scheme and foster brand loyalty.

Go Back

The Benefits of a Digital Rewards Marketing Platform

Loyale Team | June 9, 2020

The advent of digital rewards services contributed to a new age of consumer service that has revolutionised brand affinity for the better. The advent of mobile rewards apps has further improved the consumer experience. Now there are endless limits on what brands can do with rewards apps.

One of the most successful ways to keep your growth high is by setting up a digital rewards marketing programme. Consumer rewards programs provide a range of business advantages and have become an inevitable part of customer experience.

Below are just some of the outstanding ways you can take advantage of a digital rewards marketing platform.

Increase Customer Retention

A digital rewards marketing program’s primary goal is to retain consumers by rewarding them for their frequent buying behaviour. This sets advantageous patterns for your business and provides consumers with a strong incentive to buy from your company again. In short, the customer rewards program is a mechanism for maintaining consumers by providing them with a solid incentive to buy from the business again and develop habits.

Gather relevant data from consumers and industry patterns

Rewards services will effectively collect consumer information and help the team tailor its marketing to different audience groups. Such sources help develop the algorithm. This creates a trend that can be easily recognised, helping the organisation to make a more customer-centred approach.

Stay Spontaneous

Extra features make your company feel relevant and valued by its customers. Meanwhile, side promotions such as Scratch & Win campaigns integrate a little fun into the system and keep customers engaged.

Improve communications with customers

A digital rewards marketing platform provides consumers with a clear line of contact. Therefore, it easier to advertise and create connections. This software can be used to advertise new goods or services, to announce purchases, and to encourage recalls where appropriate. Your company can categorise consumers from profitable and unprofitable groups. In other words, having better contact with your target audience offers your business a competitive advantage.

There is always room for growth

Although rewards programs are relatively self-sufficient, the rewards program can also be modified and enhanced by adding even more marketing aspects. That is to say, a successful rewards system need not be static.

Convenience and Ease of Use

We use our smartphones these days for just about everything. We very seldom leave the house without them. In other words, It makes only sense that rewards programs will turn into highly interactive digital goods.

Rewards Marketing made Easy

Impressing new customers is important but it’s much more important to make the current customers feel unique all the time. A rewards marketing platform like Loyale will improve customer satisfaction and increase older customers’ chances of sharing their joy of feeling different. Likewise, the more satisfied your loyal customers are, the more likely they will come back to you and bring in more customers.

Are you looking for a digital rewards marketing platform for your business? Find out more on how you can increase your customer engagement!

Businesses that reward with Loyale

Ready to start rewarding?

Build your own rewards scheme and foster brand loyalty.

Go Back

Shopify Loyalty Program: Making Shopping Easy with Loyale

Loyale Team | June 9, 2020

Looking for a Loyalty Program for Shopify? This is where Loyale comes in. Keep reading to find out more.

What is Shopify?

Shopify is a platform for commerce which allows anyone to set up an online store and sell their products. It helps to create a website for all-inclusive online sales. You can build and grow an online store which you can use to market, sell and ship your goods.

An easy to use platform

Firstly, Shopify is a simple and easy to use platform to set up and create an online shop. The addition of goods, creating discounts and processing orders is also easy and, the administration interface is intuitive and user-friendly while the user interface is also convincing.

A secure and reliable platform

In addition, Shopify provides security and reliability. Security is essential to an online company, as it deals with customers’ sensitive personal and financial details. Similarly, it must be available online at all times.

An abundance of integratable apps

Shopify is extremely customisable and it offers a number of integratable apps that can help boost up your online store. This means the seller can easily add a few additional features and functionalities to his store and improve its value range.

Loyale is available on Shopify!

Likewise, one of these integratable applications is our very own rewards marketing platform; Loyale. A business is able to add Loyale to their online shop so that customers can receive points for their online purchases.

Loyale – The perfect solution for a Shopify Loyalty Program

Loyale, a rewards marketing platform, delivers an encouraging incentive-based buying experience whilst also improving brand affinity. It makes running a rewards scheme very easy with an easy to use back office and ready-made functions to get you started in no time.

Loyale provides an easy way to award points to your customers, be it a purchase, a birthday or even joining your scheme. Our app also allows you to award your customers affinity with scratch cards, coupons and discounts!

Besides customisability, our shopper driven rewards program helps you increase customer engagement. Reach your customers with customised interactions and incorporate compelling sales and marketing.

Are you looking for a rewards marketing platform for your business? Find out more on how you can increase your customer engagement. 

Businesses that reward with Loyale

Ready to start rewarding?

Build your own rewards scheme and foster brand loyalty.

Go Back

Lava Rewards: A journey with Loyale

Loyale Team | June 9, 2020

Creating relationships with your clients is important, as how can anyone build a solid brand without creating lasting relationships with its clients? The truth is, you just can’t. At Loyale, we strongly believe in the importance of customer relationships. We go further than just creating an app and giving it to our clients.

Lava Love

Lava Rewards is a rewards marketing application built on our very own product. It is fair to say that we’ve been through a lot with Lava and they’ve become more like business partners than clients. We try to take that extra step and are constantly looking at ways to improve their application.

The Beginning of the journey

Lava Rewards approached us to help them improve their customer retention by introducing a rewards marketing application. In close collaboration with their team, we wanted to create something that stood out, from naming to branding, designing and developing the app, we made sure that we executed each step meticulously.

The Next Step

The outlets listed on Lava have a very broad audience, therefore the product needed to be flexible enough to appeal to multiple ages. We added a brand new redesign towards the application to make it more user friendly, as well as the functionality to split and share points, allowing customers to introduce their friends to the app.

Some Statistics

Lava Rewards has become very popular and has had over 57,000 users since their launch date! Lava has awarded over 121,000,000 points to its users for their purchases. In total, Lava users have redeemed over 55,000,000 points for rewards.

Built on Loyale

Loyale was created to help all businesses improve their customers’ experience and award their affinity. Loyale makes running a rewards scheme very easy with an easy to use management area and ready-made functions to get you started in no time.

Are you looking for an easy to use tool to improve your relationship with your customers? Find out more on how you can increase your customer engagement. Need more information? Let’s talk and find out how we can help you best.

Businesses that reward with Loyale

Ready to start rewarding?

Build your own rewards scheme and foster brand loyalty.